Princess Yachts Range Brochure

Everyone produces a range brochure. We wanted to produce a range brochure that engaged clients with the brand as much as the boat. Our research indicated that apart from attending a yacht show, looking at the brochure was the longest time that buyers were exposed to a Princess brand message. We created editorial concepts to introduce each of the four Princess ranges giving clients a reason to read rather than just dry data to absorb.

Result: The all-important global dealer network cited the brochure as the best the company had ever produced.

4-5 14-15 28-29 30-31 34-35 72-73 108-109 110-111 178-179



Princess Yachts International


Design, Copywriting, Print Management