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Princess Yachts Advertising

Totally changing the way Princess had previously advertised, we researched facts and highlighted competitive advantages. Using spectacular photography from three new photoshoots, we focused on creating a new, confident, distinctive tone of voice for the brand.

The intention was to compete with the brand’s core competitors, all arguably better known and with a higher profile. We were clear in our strategy for the marketing of luxury: you don’t have to be harsh to be competitive.

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Client

Princess Yachts International

Services

Advertising, Design, Copywriting