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Heesen -The Art of Identity

We took the concept of kinetic art as the basis of the new Heesen identity. Bridget Riley artworks were our inspiration and we created patterns for everything from collateral to fabrics, carpets and clothing. Our long-term strategy was for Heesen to sponsor art exhibitions and to become synonymous with the art of pattern. Art is highly relevant to the target audience.

Result: In a crowded market, patterns gave Heesen a highly distinctive identity.

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